Top Fashion Games on iOS in Europe: Q2 2025 Performance

In the second quarter of 2025, several fashion-themed games on iOS showcased notable performance trends across Europe. According to data from Sensor Tower, these apps demonstrated varying patterns in weekly downloads, revenue, and active users.

Skincare Time: Makeover ASMR from DO VAN HUY experienced a decline in weekly downloads from around 68K to 47K over the quarter. Its revenue fluctuated, peaking at $77 in early April and ending at $51 by the close of June. Active users saw a slight decrease from approximately 195K to 169K.

Merge Fashion: Romance Story by Wind's Choice Tech Limited showed a steady increase in weekly revenue, reaching $9.3K by the end of June. Downloads initially dropped from 49K to 34K, but recovered to about 51K. Active users decreased from 141K to 80K over the quarter.

Beauty Tiles: Story & Makeover from Pexix Inc. saw a consistent rise in revenue, hitting $13K by the last week of June. Downloads grew steadily from 22K to 52K, while active users expanded from 36K to 112K, indicating a strong user engagement.

Makeup Stylist -DIY Salon game by REMEMBERS INFORMATION TECHNOLOGY CO., LTD. maintained stable revenue around $700, with downloads peaking at 34K in mid-April. Active users saw a gradual decline from 486K to 404K by the end of the quarter.

Finally, Glow Fashion Idol by Crazy Labs experienced a modest revenue increase, reaching $20.6K in early June. Downloads showed fluctuations, peaking at 26K in April, while active users stabilized around 61K towards the quarter's end.

These insights from Sensor Tower illustrate the diverse engagement and monetization strategies among top fashion games in Europe, reflecting varying user interests and market dynamics.